Social Attribution

Email-driven, Socially-shareable Campaigns to Help Measure Your ROI

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In the age of the empowered customer, brands are looking for innovative ways to reach their prospects. And what better way to do so than by harnessing the power of each subscriber’s social networks. The combination of social media and email marketing is a powerful marketing strategy for increasing organic acquisition of new subscribers.

Social Attribution Intelligence allows marketers to have their customers sell for them by sharing a brand’s email on their social networks thus reaching previously unaware and unengaged audiences and amplifying the email campaign’s exposure. In addition, this unique solution enables tracking of each open, ‘share’, and purchase resulting from the socially shared email.

Key Benefits of Social Attribution Intelligence

  • Organic acquisition of new subscribers through existing email subscribers.
  • A low-cost, better performing alternative to social display advertising.
  • Measurement of social media marketing ROI in terms of universal metrics like opens, shares, and revenue.
  • Ability to quickly identify brand advocates and attach value to each one.
  • Opportunity to develop specific marketing programs to reward brand advocates and retain them.

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