In the age of the empowered customer, brands are looking for innovative ways to reach their prospects. And what better way to do so than by harnessing the power of each subscriber’s social networks. The combination of social media and email marketing is a powerful marketing strategy for increasing organic acquisition of new subscribers.
Social Attribution Intelligence allows marketers to have their customers sell for them by sharing a brand’s email on their social networks thus reaching previously unaware and unengaged audiences and amplifying the email campaign’s exposure. In addition, this unique solution enables tracking of each open, ‘share’, and purchase resulting from the socially shared email.