Competitive Analysis

Digital Competitive Analysis – Strategy with Intelligence

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With the development of the first version of Market Intelligence Platform, we delivered on marketers’ growing need to track their competitors’ digital marketing efforts in order to stay ahead of the curve. With the new and enhanced functionalities introduced in the latest release, the competitor analysis tool further enables its clients to create successful multi-channel strategies based on tracked digital campaign data. Market Intelligence 2.0 provides a growing opportunity for marketers to outperform their competition across all major digital channels.

The competitive data collected through Market Intelligence enables users to:

  • Refine, adjust or completely redesign their marketing strategy
  • Quickly react to competitive offers with counter-proposals
  • Gain insight into new ways to effectively engage their audience based on campaign content, channel, type of promotion, deployment time and frequency, and much more

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